Privacy Policy

Update as 22.02.2023



Your privacy is important to Ri-Chi Marketing. Please read the following before providing your personal information. Your continued use of our website or purchase of our products from our store means you acknowledge, understand and agree to our Terms of Use and this Privacy Policy.

This Privacy Policy applies to personal data collected, used, disclosed (including transmitted from Singapore), and otherwise processed (collectively, “processed”) by our website or our stores . This personal data will be processed in accordance with local data protection laws, relevant regulations and statutory laws and guidelines issued by local data protection authorities.

The types of personal data we collect from you include:

  • Your name;
  • Mailing address(es);
  • Telephone number(s);
  • Email address(es);
  • Date and month of birth;
  • Gender;
  • Marketing preferences;
  • Answers you provide to security questions (e.g. mother’s maiden name, pet’s name);
  • Payment information and transaction details;
  • Aggregated site statistics data;
  • Any other information you choose to provide to us, or that we may collect about you through your interactions with our website.

Indicates whether the collection and provision of certain categories of personal information is mandatory. For these categories, we may not be able to provide you with access to certain features of our website or order products if you do not provide us with the required information.

Your personal data is collected when you:

  • Register a user account with our website 
  • Request services from us such as subscribing to our newsletter or mailing lists for post or phone updates;
  • Fill in any forms on our website;
  • Submit any comment, question or feedback to us, or contact or correspond with us in any way; and
  • Make purchases of goods or services through our website.
  • Submit a review for any item on our website, which may include photographs you upload or any other personal particulars you voluntarily provide.

Your personal data will be used for the following purposes:

  • To facilitate your access to our website or (if applicable) the creation of your user account with our website;
  • To evaluate your website preferences and for the maintenance of the website;
  • To evaluate and manage your online job application (if applicable);
  • To send you updates via email, post or telephone where appropriate;
  • To answer your queries, respond to your comments and feedback, or provide you with assistance in any other way;
  • To enable you to participate in and to receive information regarding our loyalty program (if applicable);
  • To facilitate purchases of goods and services both offline and online.
  • To identify the causes of problems arising at web servers and to resolve these problems;
  • To improve the content of the website;
  • To customize the content of the website and our emails to suit your individual interests or purposes and selectively display best-matched pages to you;
  • To utilize your browsing history on the website for demographic research; and
  • To obtain analytical data of web visitors and aggregated website visitation statistics which are anonymous in nature.
  • To provide other customers with product advice on what items may look like when purchased or worn
  • To improve the customer experience of our products via reviews and recommendations
  • To promote our products or services on our Platforms

Remember that any information you disclose for the purposes set out above is not private information and may be viewed (and may be shared) across Ri-Chi Marketing and more platforms. . Please do not send us any sensitive information about yourself or others.

We do not sell or trade your personal data to third parties. However, in order to provide you with the above services, we may share, including transfers outside of Singapore, your personal data with the following entities:

  • Companies in the Ri-Chi Marketing group, as different units of our group are responsible for different activities;
  • Companies involved in running our website, getting your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies;
  • Companies involved in running our loyalty program (if you participate in the program);
  • Professional service providers, such as marketing agencies, advertising partners websites hosts and 3rd party platform providers, who help us to run our business;
  • Companies approved by you, such as social media sites (if you choose to link your account to us); and
  • Law enforcement and fraud prevention agencies or anybody required by law.

We may also disclose or transfer personal data when permitted or required by law, including to comply with anti-money laundering and counter-terrorism financing regulations.

In the event that our business is sold or merged into another business, your details will be disclosed to our advisors and any advisors of any potential buyers. and will be transferred to the new owner of the business.

Some of the information we collect will not personally identify you but will track your use of our website so that we can better understand how end users use our website and from there. improve and enhance your user experience from our website. This information may be obtained through the use of cookies. A cookie is a small data file that is transferred to your device to identify and identify your device and to allow your device to “remember” information from our website for future use. We may collect technical information from your web browser or mobile device or your use of our services through your web browser or mobile device, for example location data and some characteristics and performance data about your device, service provider/operating system, including device and connection type and IP address. Unless you have chosen to remain anonymous through your device and/or web browser, the information mentioned above may be collected and used automatically by us through your use of our website. . In addition, we may share non-personally identifiable information with third parties, such as location data, advertising IDs, or cryptographic hashes of shared account identifiers (such as email address), to facilitate the display of targeted advertising.
You have several options to control or limit how we and our partners use cookies and similar technologies, including for advertising purposes.
Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our website may not function properly.
To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on by visiting https://tools.google.com/dlpage/gaoptout.
To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.
If you are using your mobile device, check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.
Our website does not respond to Do Not Track signals because we do not track our users over time and on third party websites to deliver targeted advertising. However, we believe you should have choices about interest-based advertising delivered by our partners, so we’ve outlined the options available to you above.

The website may contain links to other third-party websites and sub-sites whose privacy practices may differ from ours. If you submit personal data to any of these websites, your personal data is not subject to this Privacy Policy. We are not responsible for the security or privacy of any information collected on such sites and microsites.
We encourage you to review the privacy policy of any website you visit. By clicking or activating these links and leaving our website, we can no longer control the personal data you provide to any other organisation after leaving our website. we. Therefore, any access to other third-party websites is at your own risk.

You can review and correct your personal data by logging into your user account and selecting “Update Profile” or equivalent or by contacting us at enquiry@richimarketing.com. We will only disclose personal data to the person who has registered their personal data with our website and only after confirming the identity of the registered party. Please allow fourteen (14) business days for your request to be processed. For any request to access personal data, we reserve the right to charge a nominal fee to process such request in accordance with applicable local law.
Deleting your account with us will not automatically delete any personal data about you. If you wish to request that we delete all personal data along with the deletion of your account.

If you wish to unsubscribe from our newsletter, this is indicated at the bottom of all emails sent. If you would like to unsubscribe from any of our other mailing lists, please write to us at enquiry@richimarketing.com. Please allow thirty (30) business days for your request to be processed.

You have the right to request that we delete all personal data that we have collected from you and kept, with certain exceptions. If you wish to withdraw your consent to the collection, use and/or disclosure of any of your personal data, please write to us at enquiry@richiarketing.com. We will process such a request within a reasonable time and it may take up to thirty (30) days for it to be reflected in our systems. Once this process is complete, we will no longer keep, use and/or disclose your personal data except for other compliance, regulatory or legal purposes. Your ability to comply with a deletion request is subject to any applicable legal or other requirements to maintain certain records of your personal data. In this regard, please note that deleting your personal data from our database will prevent us from providing you with the products or services you have requested from us.

Unless you have exercised your right to withdraw your consent, we will retain your personal data for as long as is necessary for legitimate business purposes and your legal and financial obligations.

When your personal data in our possession is no longer necessary for the purposes for which it was collected or for any of our legitimate business or legal purposes, we will take steps to ensure that your personal data is destroyed or returned anonymously.

We take reasonable precautions to protect your information and process it securely. Such measures include, but are not limited to passwords, firewalls, and other standardized industry practices. Where you have chosen a password to access our website, you are responsible for keeping your password confidential. Do not share your password with anyone. However, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer for unauthorized access or loss of any data provided to our website. Nevertheless, we strive to protect the security of your information, and are constantly reviewing and enhancing our information security measures. We may, but are not obliged to, post a notice on our website if a security breach occurs, or send an email to you at the email address you have provided to us in these circumstances.

The personal information you provide to us may be transferred to and stored in cloud service providers with servers located in different jurisdictions. In addition, some of the entities to which your personal information is disclosed or transferred under “Personal Information” above may be outside your home country jurisdiction. Some of these countries may not have the same or substantially similar data protection laws as your home country. In such circumstances, we will ensure that recipients in these countries provide a standard of protection at least equivalent to that of your home country.

We reserve the right to change this privacy policy at any time. The effective date below indicates the date this Privacy Policy was last substantially revised. Any changes we make to this Privacy Policy in the future will be posted on our website. We encourage you to check this page periodically to see any updates or changes to our Privacy Policy.

All other questions on our use of your personal data should be addressed whom you may contact at enquiry@richimarketing.com.